The US is a key market though, second only to China by some counts. Last year, Vigloo opened an office in LA. The firm wants to target American women who they believe will spend more than their Korean counterparts.
The latest move follows another senior appointment in China last year. In April 2025, LVMH named Daniel DiCicco president and chief executive of Louis Vuitton Greater China, in what was widely seen as a push to strengthen local management. DiCicco previously held senior positions at Apple, Sony Music and Coach, bringing cross-industry and digital experience to the role.
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